House of Fraser Athleisure Guildford
House of Fraser Athleisure fixturing - Guildford
CJF Design were given the brief to design an adaptable and flexible fixturing system to display House of Fraser's Athleisure collection including Swimwear, Lingerie, Sports Activewear and Nightwear.
The system was required to be interchangeable and universal to enable the whole shop floor to be reconfigured at any point, facilitating a variety of VM opportunities and stock densities, whilst keeping fluidity across the whole of the Athleisure department.
